BROADCASTING VS. DIGITAL TRANSITION: HOW TERRESTRIAL PLATFORMS AND DIGITAL BROADCASTERS REDEFINE THE MARKET

Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being representative examples. As media consumption habits evolve, competit